Counsumer Behavior Essay Example for Free

Counsumer Behavior assayAbsolute threshold Differential threshold How does sensory adaptation affect advertising effectiveness? How heap marketers overcome sensory adaptation? Discuss the differences between the absolute threshold and the differential threshold. Which is more all-important(a) to marketers? Explain your answer.For each of these productschocolate bars and bottles of expensive perfumedescribe how marketers can apply their fellowship of differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition. 2. Key Concepts Contrast suppose and ground How do advertisers use credit line to make sure that their ads ar noticed? Would the lack of contrast between the advertisement and the medium in which it appears help or hinder the effectiveness of the ad?What are the ethical considerations in employing such strategies? What are the implications of figure-ground relationships fo r print ads and for online ads? How can the figure-ground construct help or intercede with the communication of advertising messages? Find three examples of print advertisements that use some of the stimulus factors discussed in the chapter to ingest attention. For each example, evaluate the effectiveness of the stimulus factors used. 3. Key ConceptsSelective perception Perceptual affairping pose selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and TV commercials. Select a company that produces several versions of the same product down the stairs the same or different brands (one that is not discussed in this chapter). Visit the firms Web grade and prepare a list of the product items and the benefits that each item offers to consumers.Are all these benefits believable and willing they persuade consumers to buy the different versions of the product? Explain your answers. Construct a two-dimensional perceptual map of your college using the two attributes that were most influential in your selection. Then mark the position of your school on the diagram relative to that of another school you considered. Discuss the implications of this perceptual may for the student recruitment service of the university that you did not choose.