Automobile Ads Analysis - Hummer H3 V8 :: Advertising Branding Analysis

Creative concept I desire the creative angle that was given to the notice. As a brand with so much emotional capital, it was well employed to create a essential ad that spoke little and yet had an impact. A very ocularly strong ad too. I liked the light balance that has been used, especially on the product. Bold, in- your- face and prestige were the key elements that I feel suffice across strongly. The headline is very creative, commands respect. If I were to put myself in the blank space of their TA, I would definitely be enticed to go for a test learn or check out the website for more information. The creative concept likewise banks upon the aura of mystery that it creates with the little information it gives out and the dramatic visual of the product. A good concept that was well executed, for a good final effect.The idea of replicating the low lines on the left hand side of the page, mindful of a typewriter is very well done. It lends an old-school feeling to the ad , but also brings in the toughness factor, that is a core Hummer attribute. Layout The layout of the ad is impressive, attention grabbing and bold. The military campaign of the eye from the Headline to the tagline and the witness is smooth and seamless. It is a bleed layout. visual The visual is very strategically placed on the bottom advanced of the page. The ad features a signature chap of the front grille, dead center, shot from a low angle and angling up. Very aggressively presented, let the product speak for itself and creating an aura of mystery. It lends prestige and boasts of power for a brand already associated with ruggedness and as a true-blue off-roader drive. The lack of color, except black and a little yellowish gold in the headlights is instrumental in giving the car the physical properties of power, no-nonsense and toughness, that could eat up the opposition for lunch.. Except for the front bender, the rest of the car is silhouetted in the dark. There is a sort of typewriter feel given to the image. As if its breaking news be sent out. Headline The Mountain came to the Alpha. Creatively, it is a strong statement that complements the image completely. The font is black and big, which works perfectly, off-setting the white balance in the ad.